SportsAid One To Watch
SportsAid’s annual One To Watch Award celebrates the very best of Britain’s burgeoning sporting talent. Previous winners include Tom Daley, Hollie Arnold and Amber Hill.
But how do you celebrate sport when a global pandemic has stopped all competitions and training facilities?
We took this in-person event to a fully virtual, live streamed experience and diverted Award messaging from accolades to attitude. Celebrating not medals, but mindset. Focussing on the young athletes’ grit and drive to remain world class – mentally and physically – from homes, gardens and parks.