Hi Karina

So, you want to present Datum RPO’s service with a bit of pizazz? We can help. Here are just three ways we’ve turned the seemingly boring into something bold to achieve stand-out, business changing outcomes.

If you’d like to have a chat about how we could help you with yours, just reply to the email that got you here.

In the meantime, enjoy these showcases.

Launching 'another' B2B tech platform for Censhare

experience development

production

on-site delivery

The Desire

Launch Censhare’s new brand at DMEXCO in Germany, create stand out and challenge the ‘norm’ for B2B tech exhibitions amongst the 1,000 exhibitors and Censhare’s corporate competitors.

The View

The brand’s message “Make It Real” had the ambition of standing out from the expected B2B tech narrative within an audience that was bored of hearing the same old corporate jargon. It invited community and real conversations.  

The Ride

We created a stand to launch with a bang by representing rebellion: no more corporate b@llsh*t!

Our community driven space, built almost entirely from recycled and reusable materials, reflected Censhare’s sustainability ethics. It offered visitors a series of no-nonsense 10min talks, the option to join the community and to make their own statement through the protest graffiti wall.

The Thrill

High Press impact, ranking in The Drum’s Top 10 Show Stands, the stand sparked multiple new prospect engagements.

1,000 exhibitors // 40,000 delegates // One top industry award

CREATING drama from dressings for coloplast

program design

casting & production

script writing

on-site delivery

post production

The Desire

Change how users use and value their products by reimagining the business’ approach to product training.

Their program lacked impact and needed an overhaul. This could increase product understanding and reduce risk for both patient and care professional.

The View

Wound care is not exciting, but we identified that Coloplast’s wound care products can be the difference between life or death. Or between culpability or not. And every healthcare professional strives to avoid negative outcomes. 

The previous role play training was not welcome which gave an opportunity to transform it to re-engage product users.

The Ride

Combining our event know-how and TV-level production with professional actors and real life scenarios, we produced a powerful training program using a Coroner’s Court witness experience. A series of role play videos used audience participation to deliver Coloplast’s messaging and training to engage audiences across their user base. 

The Thrill

Coloplast’s new series of interactive training videos have provided hard-hitting, evergreen content that can be used again and again.

one training program // one courtroom // nine interactive videos

Bringing tech to life for Trax

strategy

creative concept

game concept + design

global toolkit

on-site delivery (EMEA)

The Desire

Drive sales leads in APAC and EMEA by creating a scalable concept that brings the tech to life and could be adapted across multiple markets and event environments.

The View

Trax produces technical merchandising software that offers consumer-goods companies worldwide the ability to drive brand and category growth. Their highly detailed product image recognition software gives Trax customers an opportunity to ‘see’ more in store.

The Ride

We created ‘The Big Picture’ experience, a bespoke, playful digital activation showcasing Trax’s unique software whilst capturing leads. A scalable gallery displays case studies, product information and demos. This is a multi-touchpoint engagement that immerses delegates in Trax’s USP through a surprising and fun experience. 

The Thrill

The experience was scaled across the UK, France, Germany, Japan, Singapore and Australia.

One concept // 6 countries // 13 exhibition configurations

If these examples sparked something for you and you’d like to chat, just reply to the email that got you here.